Last Updated: November 2, 2025
Introduction
GEN TWO INC., doing business as Growth Mason ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
We are based in Ontario, Canada, and provide marketing, e-commerce, and consulting services primarily to clients in the United States and Canada.
By using our website, you consent to the data practices described in this policy.
Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
Fill out contact forms on our website
Book a consultation or call with us
Subscribe to our newsletter or marketing communications
Request information about our services
Communicate with us via email or phone
This information may include:
Contact Information: Name, email address, phone number, company name, job title
Business Information: Company size, industry, website URL, business needs and challenges
Communication Data: Any information you provide in your messages or during consultations
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
Technical Data: IP address, browser type and version, operating system, device type
Usage Data: Pages visited, time spent on pages, links clicked, referring website, date and time of visits
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies (see Cookie Policy section below)
Payment Information
If you purchase services from us, payment information is collected and processed by our third-party payment processors. We do not store complete credit card or banking information on our servers.
How We Use Your Information
We use the collected information for the following purposes:
Service Delivery
To provide, operate, and maintain our marketing, e-commerce, and consulting services
To process bookings and schedule consultations
To communicate with you about your inquiries and service requests
To respond to your questions and provide customer support
Business Operations
To improve our website functionality and user experience
To analyze website usage and optimize our services
To develop new products, services, and features
To conduct market research and business analysis
Marketing and Communications
To send you newsletters, marketing materials, and promotional content (with your consent)
To notify you about updates to our services, special offers, and relevant business information
To personalize your experience and deliver targeted content
Legal and Security
To comply with legal obligations and regulatory requirements
To protect against fraud, unauthorized access, and other security issues
To enforce our terms of service and other agreements
To protect the rights, property, and safety of GEN TWO INC., our clients, and others
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the specific context:
Consent: You have given us explicit consent to process your information for specific purposes
Contract: Processing is necessary to perform a contract with you or to take steps at your request before entering into a contract
Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving our services, provided these interests do not override your rights
Legal Obligation: Processing is necessary to comply with applicable laws and regulations
Third-Party Services and Data Sharing
We use various third-party services to operate our business and enhance your experience. These services may have access to your information as necessary to perform their functions. We do not sell or rent your personal information to third parties.
Categories of Third-Party Services
Analytics Services
Google Analytics, Facebook Pixel, and similar tools to understand website usage and visitor behavior
These services may use cookies and similar technologies to collect data
Communication Tools
Email marketing platforms (e.g., Mailchimp, ConvertKit, ActiveCampaign)
Customer relationship management (CRM) systems (e.g., HubSpot, Salesforce)
Communication platforms (e.g., Slack, Zoom)
Booking and Scheduling
Calendar and appointment scheduling tools (e.g., Calendly, Acuity Scheduling)
Payment Processing
Payment processors (e.g., Stripe, PayPal, Square) to handle transactions securely
These processors have their own privacy policies and security measures
Website Infrastructure
Web hosting providers and content delivery networks (CDNs)
Cloud storage services
Advertising Platforms
Google Ads, Facebook Ads, LinkedIn Ads for retargeting and advertising campaigns
All third-party service providers are contractually bound to protect your information and use it only for the purposes we specify.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help us recognize your browser and capture certain information.
Types of Cookies We Use
Essential Cookies
Required for website functionality and cannot be disabled
Enable basic functions like page navigation and access to secure areas
Analytics Cookies
Help us understand how visitors interact with our website
Collect anonymous information about pages visited, time on site, and traffic sources
Marketing Cookies
Used to track visitors across websites and display relevant advertisements
Help measure the effectiveness of advertising campaigns
Preference Cookies
Remember your preferences and settings for a better user experience
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
View and delete cookies
Block third-party cookies
Block all cookies
Clear cookies when closing the browser
Please note that disabling cookies may affect website functionality and your user experience.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
General Retention Periods:
Contact and inquiry information: 3 years from last interaction
Marketing communications data: Until you unsubscribe or request deletion
Payment records: 7 years for tax and accounting purposes
Analytics data: 26 months (Google Analytics default)
When personal information is no longer needed, we will securely delete or anonymize it.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Our security measures include:
Encryption of data in transit using SSL/TLS protocols
Secure hosting infrastructure with regular security updates
Access controls and authentication procedures
Regular security assessments and monitoring
Staff training on data protection and privacy
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
Rights for All Users
Access: Request information about the personal data we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information (subject to legal obligations)
Opt-Out: Unsubscribe from marketing communications at any time
Additional Rights for EEA Residents (GDPR)
Data Portability: Receive your personal data in a structured, machine-readable format
Restriction: Request restriction of processing in certain circumstances
Objection: Object to processing based on legitimate interests
Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
Complaint: Lodge a complaint with your local data protection authority
Additional Rights for California Residents (CCPA)
Know: Know what personal information is collected, used, shared, or sold
Delete: Request deletion of personal information
Opt-Out: Opt-out of the sale of personal information (Note: We do not sell personal information)
Non-Discrimination: Not be discriminated against for exercising your privacy rights
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: [email protected] (or your designated email)
Mail: GEN TWO INC., [Your Address], Ontario, Canada
We will respond to your request within 30 days (or as required by applicable law).
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
International Data Transfers
As a Canadian company serving clients in the United States and potentially other countries, your information may be transferred to and processed in jurisdictions outside your country of residence.
When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:
Standard contractual clauses approved by relevant authorities
Adequacy decisions recognizing equivalent privacy protection
Your explicit consent when required
Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
Posting the updated policy on our website with a new "Last Updated" date
Sending an email notification (if we have your email address)
Displaying a prominent notice on our website
Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.
Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want your online activity tracked. Our website does not currently respond to DNT signals, as there is no industry-standard interpretation of DNT signals.
California "Shine the Light" Law
California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. As stated in this policy, we do not share personal information with third parties for their direct marketing purposes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
GEN TWO INC. (doing business as Growth Mason)
Email: [[email protected]]
Phone: [+19058703797]
Address: London Ontario, Canada
Response Time: We aim to respond to all inquiries within 48 business hours.
Summary of Key Points
For your convenience, here's a quick summary of our privacy practices:
✓ We collect contact information, business information, and website usage data
✓ We use your data to provide services, improve our website, and communicate with you
✓ We do NOT sell your personal information to third parties
✓ We use third-party tools for analytics, marketing, and business operations
✓ We protect your data with industry-standard security measures
✓ You have rights to access, correct, delete, and control your personal information
✓ You can opt-out of marketing communications at any time
✓ We're based in Canada and comply with Canadian, US, and international privacy laws
This privacy policy is designed to comply with PIPEDA (Canada), GDPR (EU), CCPA (California), and general privacy best practices. However, it should be reviewed by a legal professional to ensure it meets all specific requirements for your business.